Inane Advertising

Whilst flicking through the Australian Financial Review magazine last week, which has been filled with lots of meaningless advertising guff for ages - mostly due to the advertisments being predominantly for watches and perfume, and the odd Porsche, I came across an ad that was the proverbial straw that broke the camels back.

There was an ad for a brand of watch. The ad featured a lovely photo, black and white of course (does wearing a watch make you color blind? I thought that was too much self pleasuring? Oh, no wait, that is just blind. Maybe if you self pleasure whilst wearing the watch you only go color blind, such is the amazingness of watches these days). Anyway, this photo featured a guy with his shirt off - helps accentuate the watch if you are topless. Girls, remember that next time you shell out for a designer watch. Toplessness will ensure your watch gets lots of attention. Apparently.

So the black and white topless guy is just sitting their looking disturbingly content (see self pleasuring discussion above) with a slogan - "It's your watch that tells most about who you are." Looking at the ad as a whole, I would say my self pleasuring comments are looking eerily accurate about this bloke if he is defining himself by his watch.

I don't wear a watch personally so does that make me a timeless classic? Perhaps it makes me a nobody. Regardless, I would be seriously disturbed if I considered defining myself by my watch. Who knows, maybe it will take off and be the new Astrology - Instead of "Hi, I'm Cracker and I'm a Pisces", it could be "Hi I'm Cracker and I'm an Omega". I doub't it. astrology is pretty lame, watchology would be even more lame.

Actually, when I think about this ad, I maybe could define myself by my watch if I had the brand featured. I mean if you say Seiko really fast it could be pronounced 'Sicko', or 'Psycho'. Either of which wouldn't be too far off the mark.

Until next time folks - Keep it real

Cracker